Great Expectations
The web site for the hotel promised free wi-fi. It really cost 9 Euros an hour. From then, my whole experience was tainted. I love milk chocolate. They put dark and extra dark on my pillow. The...
View ArticleMarketing Top 5
Be first to enter a market If you can’t be first, be different Branding – a strong consistent message, everywhere Be extroverted – good things come to those who put themselves out there Exceed...
View ArticleMarketing Top 5 #6
A while back, I wrote a post titled Marketing Top 5 where I briefed the top 5 concepts in marketing. There’s a glaring omission from that list. Here it is. Know your market The only way to exceed...
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The Brilliant Concept Every Marketer Knows But No One is Doing Online
Online marketing is direct marketing. Would it make sense to rip a page from the direct marketing experience of the not-too-distant past? Most online sales pages look the same. Here’s how it happened....
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Applying Prospect Theory Logic to Other Psychological Phenomena
Daniel Kahneman is psychologist who received the Nobel Prize for economics in 2002 for his co-development with Amos Tversky of prospect theory. The theory suggests that under risk, rather than making a...
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How to Reduce Spam by Obtaining Your Customer’s Email Address
This is part 2 in a series where Kurt Munz assumes the helm of Gap Inc. Direct, the e-commerce arm Gap Inc… hypothetically So where were we? Oh yes. We had just established: Our consumers really want...
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